Simplicity is advanced, complexity is primitive. Paul helps brands simplify complicated technology through strong visual storytelling. His expertise is in technology, lifestyle, aerial imagery and visual effects. He has directed projects for brands such as Marvel, Hasselblad, DJI, Huawei, Microsoft, Yahoo, and Linkin Park. His work has ranked the top global YouTube Ads Leaderboard, and has won numerous international awards.
With a degree in Art & Design, James built a strong passion for filmmaking and technology after winning numerous local and international commercial/short-film awards. He later decided to pursue a career in producing and began working with a major tech company in Shenzhen, China. As part of their in-house video team, James produced video content and facilitated productions worldwide. He has worked in the United States, South Africa and all across Southeast Asia. Born and raised in Vietnam, James brings the knowledge of shooting with the local market for clients worldwide from DJI and Intel to Samsung and P&G.